EA’s CEO Andrew Wilson and COO Laura Miele have discussed the impact of AI on gaming during the company’s Q4 earnings call. Wilson believes that the gaming industry will benefit greatly from AI, which will serve as an “augment” to EA’s teams and allow players to create content within EA’s worlds. Despite concerns about workforce displacement, Wilson hopes that AI will represent an opportunity for growth and that EA’s people will benefit from it. Miele also discussed the numerous possibilities for AI in live service games, such as velocity of content, creative iteration, and issue detection.
Furthermore, EA will work with others across the industry and governments to make laws around AI to protect consumers. EA executives also discussed the possibility of Apex Legends content crossovers and stated that the potential acquisition of Activision Blizzard by Microsoft is “not really material” to EA.